In situations where there is a lack of support for the project, it is crucial to identify and engage with key stakeholders who can influence the project's success. The PMBOKGuide emphasizes the importance of stakeholder engagement and the need to analyze stakeholder influence, expectations, and impact on the project to effectively manage their engagement. By understanding which stakeholders have the most influence, the project manager can develop strategies to gain their support and address the concerns that may be hindering the project's progress.
References: = The PMBOKGuide1, which outlines the principles of stakeholder engagement and management, and the Professional in Business Analysis Reference Materials2, which provide further insights into the importance of stakeholder analysis in project management.