In project management, it's crucial to address performance issues promptly and constructively. Providing feedback and coaching the team member during the iterative design stage can help improve their performance12. This approach aligns with the principles of continuous improvement and learning, which are key aspects of iterative design stages. Coaching involves helping the team member understand their areas of improvement, providing guidance on how to enhance their skills, and offering support as they work towards improving their performance34. This not only helps the individual team member but also contributes to the overall performance and success of the project12. References: * Teams and Project Performance - Project Management Institute1 * Building and Leading High-Performing Teams | PMI2 * How to Improve Project Team Performance | Villanova University3 * Team Performance Assessment - Lovepmp4