In situations where there is resistance to change, it is crucial to engage and gain support from the project sponsor. The sponsor can play a pivotal role in influencing and persuading the sales agents to commit to the change. This approach aligns with the best practices in change management which emphasize the importance of sponsorship in successful change initiatives12. References: * Integrated change management - Project Management Institute1 * 5 Tips for Managing Resistance to Change - Prosci2