In a large transformation project using agile practices, promoting new values to the project team can be done effectively through the following methods:
* Add a user story during sprint planning that gives recognition to behaviors that are aligned with the new values (A): This approach allows the team to understand and internalize the new values through practical application. It also provides an opportunity to recognize and reward behaviors that align with these values1.
* Give recognition to team members' behaviors that are aligned with the new values during the sprint retrospectives (D): Retrospectives provide a platform for reflection and improvement. Recognizing behaviors that align with the new values during these sessions can reinforce the importance of these values and encourage their adoption1.
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