The project manager should first seek to understand how the project aligns with the strategic objectives of the business. This involves engaging with the project sponsor to clarify the strategic benefits and ensure that the project will deliver value in line with the business's goals. This approach is consistent with the PMI's guidance, which emphasizes the importance of aligning projects with an organization's strategy and objectives to ensure that they contribute to its success. References: * A Guide to the Project Management Body of Knowledge (PMBOKGuide) - Sixth Edition1. * The PMI Guide to Business Analysis2. * PMP Examination Content Outline3.