Objective performance evaluation starts with defining clear, measurable criteria agreed upon by both the project manager and the team. This allows team members to understand expectations, track their progress, and receive fair evaluations. Establishing these indicators early promotes transparency and alignment with HR policies. According to the PMBOK Guide - Seventh Edition, project managers should enable team performance through measurable goals and constructive feedback. Option B is informal and may lack consistency or alignment with organizational standards. Option C evaluates outcomes but not individual contributions. Option D implies delayed and private judgment without team awareness or alignment. References: PMBOK Guide - Seventh Edition, Team Performance and Measurement Principles PMI Talent Triangle - Leadership: People and Performance Management -