Agile methodologies emphasize customer collaboration over contract negotiation and responding to change over following a plan. Regular demonstrations of product features allow for continuous customer feedback, which is integral to agile projects. This practice ensures that the product evolves according to the customer's needs and maintains quality throughout development123. : Agile Methodology in Project Management as a Licensed PMP1. Customer Involvement in Agile Development | Atlassian2. Agile Product Management: Pros and Cons & Best Practices - Hotjar3.