The question describes a situation where a project manager is assigned to a digital transformation project in a conservative company culture that is resistant to change. The first step in supporting the transformation is to ensure that all stakeholders understand the purpose and benefits of the change. This can be achieved by providing proper training sessions, as suggested in option C. This approach will help to alleviate fears and resistance, and foster a more positive attitude towards the transformation. References: PMBOK Guide, 6th Edition, Section 4.3: Direct and Manage Project Work