Identifying assumptions is crucial in managing risks because assumptions are statements about the current or future state that are believed to be true without proof. In the context of a product launch, assumptions about the benefits of the new product may include expected market demand, customer satisfaction, or revenue generation. These assumptions, if incorrect, can pose risks to the project's success. By identifying and examining these assumptions, the BA can assess their validity and prepare mitigation strategies for potential risks that may arise if the assumptions prove to be false.
References: The information is aligned with the principles outlined in the Certification of Capability in Business Analysis™ (CCBA®) resources, which emphasize the importance of risk management in business analysis activities