When conflict arises due to communication preferences, the project manager should first seek to understand each individual ' s needs and preferences. Initiating individual conversations allows the project manager to assess the context behind each perspective and then mediate a resolution that supports team cohesion and project communication needs. Option A promotes team-building but does not directly resolve the specific issue. Option B risks inconsistent communication and confusion. Option D is prescriptive and may lead to resistance rather than resolution. References: PMBOK Guide - Seventh Edition, Team Performance Domain PMBOK Guide - Sixth Edition, Section 9.5: Manage Team (Conflict Management Techniques) -