In agile project management, the highest priority is to satisfy the customer through early and continuous delivery of valuable software. Conflicts regarding organizational processes that do not add value to the project should be resolved by focusing on the needs of the customer. This approach is in line with the principles of agile methodologies, which emphasize customer collaboration over contract negotiation and responding to change over following a plan. References: PMBOK Guide - Seventh Edition1 The PMI Guide to Business Analysis2