Comprehensive and Detailed Brand reputationis a strategicassetthatprovides competitive advantage, influences customer perception, and contributes to business growth. BABOK Guide (Chapter 6.1 - Define Solution Approach)states thatbusiness assets include brand value, customer loyalty, and intellectual property. Online shopping website (Option A)is a potential asset but is not yet implemented. Interest on loans (Option B) and maintenance expenses (Option D)are financial liabilities, not assets.