A sponsor is a business analysis stakeholder who authorizes, funds, and supports the business analysis activities and resources in order to achieve the desired business outcomes. A sponsor is typically a senior executive or manager who has the authority and influence to approve and prioritize the project scope, budget, and schedule. A sponsor also provides strategic direction, resolves issues, and champions the project within the organization. A business analyst works closely with the sponsor to understand their needs, expectations, and goals, and to communicate the project status, risks, and benefits.