The correct answer is A - Conduct frequent demos and obtain feedback from users throughout the development of the next release. Agile is feedback-driven. Regular demonstrations (e.g., sprint reviews) help gather customer input to continuously enhance the product and optimize value. From the PMI Agile Practice Guide: "Frequent demonstrations and validation with stakeholders ensure that teams deliver value continuously and adapt the product based on real-time feedback." (PMI Agile Practice Guide, Section 5.2 - Feedback and Product Review) Mike Griffiths notes: "Customer feedback loops are vital to agile. Demos provide a mechanism for validating delivered functionality, identifying improvement opportunities, and maximizing product value." (Mike Griffiths, PMI-ACP Exam Prep, Chapter 3 - Value-Driven Delivery) Incorrect options: * B contradicts continuous delivery and customer collaboration. * C may help with scale, but doesn't directly address value improvement. * D is more about process quality than business value.