To kick off the project, especially when the idea is not yet clear, the agile lead should focus on understanding the needs and challenges of the end users-HR in this case. By applying the empathy map technique, the team can gather insights into the users' experiences, needs, and pain points. This helps in building a more focused and user-centered approach to solving the problem, which is the foundation for developing a product backlog. Engaging stakeholders early and understanding the problem space will clarify the project direction and lay the groundwork for creating meaningful user stories.