In Agile, change is considered a natural part of the process, as requirements evolve based on feedback and new insights. The Scrum Master should help the team understand that changes are an opportunity to improve the product and deliver more value to the stakeholders. While it's important to manage changes effectively, it's also crucial to communicate that continuous improvement and adaptation are integral parts of Agile practices. The Scrum Master should foster a positive environment where change is seen as a way to better meet the customer's needs rather than a hindrance to performance.