Two customer advantages of purchasing subscription licenses are the flexibility to discontinue the subscription if the value is not realized (Option B), which minimizes the financial risk for the customer, and the pay per use model (Option C), which allows customers to pay only for what they use, providing cost efficiency and scalability. References: Subscription licensing models are designed to offer flexibility and cost-effectiveness, allowing customers to adjust their usage and costs according to their needs and the value they perceive from the software.