For a nonprofit organization looking for a CRM with an integrated email marketing tool that includes built-in scoring and engagement tracking, the recommended solution is:
NPSP (Nonprofit Success Pack): This provides the CRM functionality to manage constituents.
Marketing Cloud: This offers advanced email marketing capabilities, including automation, scoring, and engagement tracking.
Marketing Cloud is designed to handle complex marketing needs and integrates seamlessly with NPSP to provide a comprehensive solution for nonprofits.
Reference:
Salesforce Nonprofit Success Pack Documentation
Salesforce Marketing Cloud Overview