For a nonprofit trade association that sells research papers, certifications, and other products online to its existing members who are primarily universities and companies, Salesforce B2B Commerce is the most suitable solution:
Salesforce B2B Commerce:
Salesforce B2B Commerce is designed for business-to-business transactions, making it ideal for organizations that sell products and services to other businesses, such as universities and companies.
It provides features for managing complex pricing, bulk orders, and accounts, which are essential for a trade association dealing with institutional members.
Features and Benefits:
B2B Commerce offers personalized buying experiences, self-service portals for customers, and streamlined order management processes.
It integrates seamlessly with Salesforce CRM, allowing the nonprofit to manage member relationships, sales, and order histories within a single platform.
Reference:
Salesforce B2B Commerce Documentation
Salesforce Trailhead: Salesforce B2B Commerce Basics