To integrate wealth scoring information into Salesforce, the consultant should recommend using a third-party app from the AppExchange. Here's the process:
Explore AppExchange:
Visit the Salesforce AppExchange.
Search for wealth scoring or donor prospecting applications.
Evaluate Apps:
Review the available apps that offer wealth scoring and donor analytics.
Evaluate the features, customer reviews, and integration capabilities of each app.
Select an App:
Choose an app that best fits the nonprofit's requirements for wealth scoring integration.
Popular options include apps like WealthEngine, DonorSearch, or iWave.
Install and Configure the App:
Install the selected app into the Salesforce org.
Follow the configuration steps provided by the app to integrate wealth scoring data with Salesforce records.
Map Wealth Scores to Salesforce Fields:
Map the wealth scoring data fields to the appropriate fields on Salesforce objects, such as Contacts and Opportunities.
Ensure the data is displayed where it is most useful for development officers and other users.
By using a third-party app from the AppExchange, the nonprofit can seamlessly integrate comprehensive wealth scoring information into Salesforce, enhancing their donor prospecting and engagement strategies.
Reference:
Salesforce AppExchange: WealthEngine
Salesforce Documentation: Install Apps from AppExchange