営業担当者は過去 1 年間、プライマリ アカウントを担当していました。彼らは、顧客に可能な限り最高のサービスと価値を提供し続けることを確実にしたいと考えています。
営業担当者はアカウント管理戦略の有効性をどのように総合的に評価できるでしょうか?
正解：B
Key performance indicators (KPIs) are measures that can help the sales rep comprehensively assess the effectiveness of their account management strategy. KPIs are quantifiable metrics that reflect how well the sales rep is achieving their account management goals and objectives, such as revenue growth, customer retention, customer satisfaction, cross-selling, upselling, etc. KPIs help to track progress, identify strengths and weaknesses, and improve performance. Reference: https://www.salesforce.com/resources/articles/account-management/#account-management-kpis
