In a situation where customer feedback indicates a strong demand for a new feature, it is advisable to deliver a minimum viable feature (MVF) that can provide immediate value while full development continues. This approach aligns with Agile project management principles, which prioritize rapid delivery of value through iterative and incremental development1. By planning for an MVF, the project manager can demonstrate responsiveness to customer needs and provide a tangible product increment within a short timeframe, thus satisfying the urgent request from the marketing department without disrupting the ongoing work of Company B2. References: PMI. (2021). A Guide to the Project Management Body of Knowledge (PMBOK Guide) - Seventh Edition. Atlassian. (2023). Minimum Viable Product (MVP): What is it & Why it Matters2. MPUG. (2023). Understanding the Minimum Viable Product (MVP) in Agile Project Management1.