In ITIL 4, a "moment of truth" is understood as a significant interaction or touchpoint where a user's perception of a service can be positively or negatively influenced. These are critical moments in the user journey where the service provider has the opportunity to reinforce or alter the user's impression of the service.
* Moment of Truth:
* This concept refers to any interaction or touchpoint where the customer's perception of the service can change. These moments are critical because they can determine whether the customer' s experience is positive or negative, ultimately affecting customer satisfaction and loyalty.