When evaluating a firewall to protect a datacenter's east-west traffic, it is important to consider traffic between VMs running on different hosts. This type of traffic is referred to as east-west traffic and is often protected by internal firewalls. By implementing firewalls, an organization can protect their internal network against threats such as lateral movement, which can be caused by attackers who have breached a perimeter firewall. Reference: Network+ Certification Study Guide, Chapter 5: Network Security