Two reasons to conduct data cleansing are:
To improve accuracy: Data cleansing helps to ensure that the data is correct, consistent, and reliable. This can improve the quality and validity of the analysis, as well as the decision-making and outcomes based on the data12 To calculate trends: Data cleansing helps to remove or resolve any errors, outliers, or missing values that could distort or skew the dat a. This can help to identify and measure the patterns, changes, or relationships in the data over time13