People counting analytics with Axis cameras are utilized for various purposes. In retail stores, these analytics provide valuable statistics on customer foot traffic, helping with operational and marketing decisions.
Enhanced service levels for public transportation benefit from people counting by monitoring passenger loads and optimizing service schedules. Crowd detection for marketing purposes leverages the analytics to understand customer behavior and preferences in different areas, which can influence marketing strategies.
Axis Communications highlights these use cases in their documentation, emphasizing the analytics' role in improving operational efficiency and strategic planning.