When implementingEinstein Generative AIfor improved customer insights and interactions, theData Cloud is a key consideration for storing and managing large-scale audit and feedback data. TheSalesforce Data Cloud(formerly known asCustomer 360 Audiences) is designed to handle and unify massive datasets from various sources, making it ideal for storing data required for AI-powered insights and reporting. By provisioningData Cloud, organizations likeUniversal Containers (UC)can gain real-time access to customer data, making it a central repository for unified reporting across various systems.
* Audit and feedback datagenerated by Einstein Generative AI needs to be stored in a scalable and accessible environment, and theData Cloudprovides this capability, ensuring that data can be easily accessed for reporting, analytics, and further model improvement.
* Custom objectsorSalesforce Big Objectsare not designed for the scale or the specific type of real- time, unified data processing required in such AI-driven interactions.Big Objectsare more suited for archival data, whereasData Cloudensures more robust processing, segmentation, and analysis capabilities.
References:
* Salesforce Data Cloud Documentation:https://www.salesforce.com/products/data-cloud/overview/
* Salesforce Einstein AI Overview:https://www.salesforce.com/products/einstein/overview/