Explanation

Box1: Sentiment analysis
Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral.
Box 2: Broad entity extraction
Broad entity extraction: Identify important concepts in text, including key Key phrase extraction/ Broad entity extraction: Identify important concepts in text, including key phrases and named entities such as people, places, and organizations.
Box 3: Entity Recognition
Named Entity Recognition: Identify and categorize entities in your text as people, places, organizations, date/time, quantities, percentages, currencies, and more. Well-known entities are also recognized and linked to more information on the web.
Reference:
https://docs.microsoft.com/en-us/azure/architecture/data-guide/technology-choices/natural-language-processing
https://azure.microsoft.com/en-us/services/cognitive-services/text-analytics