Explanation
Extending the Web Publishing Pipeline
The Web Publishing Pipeline (WPP) is the process that Visual Studio uses when you create a deployment
package or use one-click publish.
Some aspects of the WPP can be extended by modifying the XML files that control MSBuild behavior. For
example, tasks that that you can handle by modifying XML files include the following:
* Installing SSL certificates on the destination server.
* Excluding specific Web application files or folders from the package.
* Precompiling the Web application before the package is created.
* Installing application assemblies in the GAC on the destination server.
* Updating registry keys on the destination server.
References:
https://msdn.microsoft.com/en-us/library/dd394698(v=vs.100)