Salting is a technique that adds random data to user credentials before hashing them. This makes the hashed credentials more secure and resistant to brute-force attacks or rainbow table attacks. Salting also ensures that two users with the same password will have different hashed credentials.
A company that has more computing power can consider using salting to ensure user credentials are being transmitted and stored more securely. Salting can increase the complexity and entropy of the hashed credentials, making them harder to crack or reverse.