An API request limit is a restriction on the number of requests that can be made to a web service or application programming interface (API) within a certain time period. API request limits are often used by SaaS-based services to control the usage and traffic of their customers and prevent overloading or abuse of their resources. An API request limit can cause a failure to send all the emails if the marketing team exceeds the number of requests allowed by the SaaS-based service in a week. The service may reject or block any requests that go beyond the limit, resulting in fewer emails being sent than expected. References: CompTIA Cloud+ Certification Exam Objectives, page 13, section 2.5 Reference: https://developers.google.com/analytics/devguides/config/mgmt/v3/limits-quotas