Implementing privileged access management (PAM) would be the best countermeasure to prevent the loss of customers' sensitive data due to a rise in cyberattackers seeking PHI (Protected Health Information). PAM is a solution that helps to control and monitor the access and use of privileged accounts, such as administrator or root accounts, that have elevated permissions or access to sensitive data. PAM can help prevent unauthorized or accidental use of privileged accounts by enforcing strict access policies, such as requiring approval, authentication, or auditing for each access request. PAM can also help rotate or expire the passwords of privileged accounts to reduce the risk of compromise2. PAM can help protect PHI from cyberattackers who may try to exploit privileged accounts to access or exfiltrate sensitive data.