To drive adoption effectively, identifying change management champions is essential. Here's why:
* Role of Champions in Adoption: Change management champions are influential users who advocate for Salesforce within the organization. They help other employees adapt to the new system and can address resistance by sharing their positive experiences.
* Previous Adoption Challenges: Since UC has faced adoption issues with previous CRM implementations, champions can help by providing peer support, which has been proven to increase user buy-in and adoption rates.
* Salesforce Best Practices: Salesforce emphasizes the importance of change champions in its adoption and change management practices. Champions facilitate smoother transitions by offering training and support that resonates with end-users.
* References: Salesforce resources on Change Management highlight the role of champions in driving successful user adoption and overcoming resistance to new systems.
In summary, identifying change management champions (Option A) is a key step in promoting successful adoption of Sales Cloud at Universal Containers.