Comprehensive and Detailed Explanation:
Correct answers are A, B, and C.
* A - Journey Builder allows simple segmentation using Entry Events and Filters without complex SQL Queries.
* B - Journey Builder's drag-and-drop UI helps create complex decision splits and paths easily.
* C - Behavior-based goals (e.g., click a link, open an email, purchase completed) are set within Journey Builder to track success.
#Why others are wrong:
* D: Processing zipped, encrypted files (e.g., decryption, file transfer) is handled in Automation Studio, not Journey Builder.
* E: Complex customer segmentation across multiple DEs often still requires SQL queries in Automation Studio.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Journey Builder vs Automation Studio:
"Use Journey Builder to create behavior-based journeys and decision splits with a visual interface. Use Automation Studio for complex queries, large data imports, and file processing." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_vs_as.htm)
-