工学部は、キャンペーンやマスコミからの電子メール活動、および採用担当者から送信された個別の電子メールをスコアリングする Salesforce 電子メール マーケティング ツールに興味を持っています。採用担当者は、Outlook アカウントまたは Salesforce からメールを送信できる柔軟性を求めています。マーケティング ディレクターは、採用担当者がブランドの電子メール テンプレートを使用することを望んでいます。
コンサルタントはどのソリューションを推奨すべきでしょうか?
正解:A
Explanation
Email Studio is a Salesforce email marketing tool that allows users to create, send, and track personalized email campaigns and mass communications1. Email Studio also provides features such as email scoring, which measures the engagement level of each email recipient based on their actions, such as opening, clicking, or unsubscribing2. Salesforce Inbox is a Salesforce tool that integrates email applications such as Outlook with Salesforce, allowing users to access CRM data and features from their email inbox3. Salesforce Inbox also enables users to send emails from their Outlook account or from Salesforce using branded email templates4.
Account Engagement is a Salesforce tool that provides insights and recommendations for sales reps to engage with their accounts based on AI analysis of email activity, web activity, and CRM data5. However, Account Engagement is not an email marketing tool that can score email activity from campaigns and mass communications. Salesforce Engage is a Salesforce tool that allows users to create personalized email campaigns using Marketing Cloud templates and track the responses in real time6. However, Salesforce Engage does not integrate with Outlook or allow users to send emails from their email inbox.
References:
1: Email Studio Overview - Salesforce
2: Email Scoring Basics - Salesforce
3: Salesforce Inbox Overview - Salesforce
4: Use Email Templates in Inbox - Salesforce
5: Account Engagement Overview - Salesforce
6: Engage Campaigns Overview - Salesforce