The consultant should recommend a third-party app as a solution to track prospective students, recruitment events, student applications, digital engagement, and interactions with prospects on their mobile devices via SMS, social media, and email for the Recruitment and Admissions office. A third-party app is an app that is developed by an external provider and can be installed or integrated with Salesforce to extend its functionality or features. A third-party app can help the Recruitment and Admissions office track prospective students, recruitment events, student applications, digital engagement, and interactions with prospects on their mobile devices via SMS, social media, and email by providing capabilities that are not available in Salesforce or require custom development. The consultant can help the Recruitment and Admissions office find and install a third-party app that meets their needs from sources such as AppExchange or Trailblazer Community. Salesforce Maps, Einstein Bots, or Marketing Cloud are not solutions that can track prospective students, recruitment events, student applications, digital engagement, and interactions with prospects on their mobile devices via SMS, social media, and email for the Recruitment and Admissions office. Reference:
https://help.salesforce.com/s/articleView?id=sf.appexchange.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/appexchange_basics