Go to Settings > Customizations. Select Customize the System. Under Components, expand Entities, and then select the Lead entity. Select Fields. Select the Rating field and click Edit. Set the Default Value to Cold. Click Save and Close. Click Publish All Customizations. In the site map, select Leads. Select New. Enter New Roof in the Topic field. Enter Sam Smith in the Name fields. Verify that the Rating is Cold. Save the Lead record.