
Explanation:
Graphical user interface, text, application, chat or text message Description automatically generated

Box 1: The CRM system
Data is extracted from the CRM system.
Box 2: The data warehouse
Data is loaded to the data warehouse.
Box 3: A standalone data analysis tool
The data transformation that takes place usually involves various operations, such as filtering, sorting, aggregating, joining data, cleaning data, deduplicating, and validating data.
Graphical user interface, text, application Description automatically generated
