Much like the most popular Kubernetes Ingress Controllers, the Application Gateway Ingress Controller provides several features, leveraging Azure's native Application Gateway L7 load balancer. To name a few: URL routing Cookie-based affinity Secure Sockets Layer (SSL) termination End-to-end SSL Support for public, private, and hybrid web sites Integrated support of Azure web application firewall Application Gateway redirection support isn't limited to HTTP to HTTPS redirection alone. This is a generic redirection mechanism, so you can redirect from and to any port you define using rules. It also supports redirection to an external site as well. Reference: https://docs.microsoft.com/en-us/azure/application-gateway/features