Explanation Assigning users and groups to individual applications in Azure AD controls the visibility of the link. If you want only a subset of your users to see the link in the Azure AD My Apps portal, configure user assignment as follows: * In the menu on the left, select Properties. * Set User assignment required to Yes. * Click Save. * In the menu on the left, click Manage > Users and groups. * Click Add user. * Select Users. * Select the users or groups that you want to provision. If you select a group, all members of the group are provisioned. * Click Select. * Click Assign. * It might take several minutes for a link to show up in the My Apps portal. Reference: https://cloud.google.com/architecture/identity/integrating-google-services-and-apps-with-azure-ad-portal#adding