Aligning IT strategy with business strategy primarily helps an organization to optimize investments in IT. This is because alignment ensures that IT resources and capabilities are aligned with the business goals and priorities, and that IT delivers value to the business in terms of efficiency, effectiveness, innovation, and competitive advantage12. By aligning IT strategy with business strategy, an organization can avoid wasting money and time on IT projects or services that do not support or contribute to the business outcomes3. Alignment also helps to identify and prioritize the most critical and valuable IT initiatives that can create or optimize business value4.
Therefore, the correct answer to your question is A. optimize investments in IT.