A trademark is a type of intellectual property that protects a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services of one party from those of others. A slogan of a business is an example of a trademark that can be legally protected from unauthorized use by other parties. A trademark can be registered with the appropriate authority to obtain exclusive rights and benefits. References : The Official CompTIA IT Fundamentals (ITF+) Study Guide (FC0-U61), page 211.