You choose your placements at the ad set level of your campaign. Your campaign objective will dictate which ad placements you can use. Ad placements are grouped based on how users experience them. Here are the different placement categories: Feeds Stories In-Stream Search Messages In-Article Apps https://adespresso.com/blog/facebook-ad-placement-improve-conversions/#:~:text=You%20choose%20your%20placements%20at,on%20how%20users%20experience%20them.