The company should implement an EV certificate and HSTS on its new website. An EV certificate provides the highest level of web identity validation by requiring extensive verification of the organization's identity and domain ownership. HSTS enforces encryption of all web transactions by redirecting HTTP requests to HTTPS and preventing users from accepting invalid certificates. These solutions would enhance the security and trustworthiness of the website without increasing complexity or expenditure significantly. Verified References: https://www.entrust.com/digital-security/certificate-solutions/products/digital-certificates/tls-ssl-certificates https://learn.microsoft.com/en-us/azure/active-directory/develop/access-tokens